by playground | Mar 18, 2014 | books, Marketing, Writing
What’s the Class of 2K15, you ask? Excellent question. The “2k Classes” are groups of debut YA/MG authors who focus on MARKETING. We pay dues ($275 per person), maintain a private forum, create a website, and commit to 10-15 hours per month to collectively promote our books. Membership is capped at 20 authors, and the 2k Classes have become well-known among librarians and booksellers, so there are benefits to joining.
by playground | Jan 4, 2011 | Marketing, Music, nonprofit
By now, I bet most of you have heard about the flash mobs popping up at malls all over the country during the Holiday season to sing the Hallejuah Chorus from Handel’s Messiah. (I’ve blogged about similar events before here and here.) They’re fun and...
by playground | Mar 26, 2010 | linkedin, Marketing, Music, nonprofit, Social Media
I love when I hear about nonprofits doing innovative marketing like this: Granted, they didn’t think of the idea first (they were inspired by this stunt), but the execution was fabulous. Just look at all those SMILES in the audience! You can’t buy that...
by playground | Jan 8, 2010 | Marketing, Music, nonprofit, Social Media, Theatre
Watch and learn: Because of the language barrier, I’m not clear on whether the company was promoting Verdi’s La Traviata or just having fun, but if they were doing the show I’d bet a large number of those present went out and bought tickets pronto....
by playground | Dec 14, 2009 | linkedin, Marketing, nonprofit, Social Media, Technology
I came across an interesting article this morning which discusses the use of YouTube (and other social media) to promote museums. This is a great way to engage visitors (and potential visitors) with which, for the most part, museums are only dabbling. The article...
by playground | Dec 11, 2009 | Free stuff, linkedin, Marketing, nonprofit, Technology
In a nutshell: Scribus is an open-source alternative to Adobe’s InDesign which allows the user to design a page (or a book, brochure, etc.) in a format similar to Photoshop (or Gimp) but with a focus on multiple pages in one document. Useful for: Students...
