I came across an interesting article this morning which discusses the use of YouTube (and other social media) to promote museums. This is a great way to engage visitors (and potential visitors) with which, for the most part, museums are only dabbling. The article mentions one major exception and I LOVE their approach!

…the Brooklyn Museum of Art…seems to have a pretty smart strategy. If you go to its website, click on “community” at the top and then on “videos.” There, the museum invites people to shoot videos in the museum following posted rules, upload them to YouTube, and email the link to the museum, which may or may not link to them from its site (with the maker’s permission, of course). It makes sense to get others to make your videos for you.

I think this sounds like a fun way to get people engaged and interacting with art. What do you think?

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